One of the best ways to boost your business is to set up a blog. It is an easy way to keep your potential customers updated on your products and activities. It is also the perfect platform for you to interact with your customers and get reviews that may be helpful for your business. Setting up a blog is not hard, in fact, you can do it yourself, and within minutes, your blog will be up and running.
Before you set up a blog, remember that you need to know what exactly you want to communicate in the blog, and the content that will go into it. The only way to have traffic on your blog is by posting captivating content.
Your Web host
One of the most important thing to consider when thinking about creating your blog is the web host. This is basically a company that host your website and keep your business blog online. When you are choosing a web host, you should look for the following features:
- Reliability – Look for a host that will ensure that your page is always online so that you do not have clients clicking on your link and finding it down. A site that is constantly experiencing downtime will reflect poorly on your business.
- Scalability – When choosing a web host, look for one that will allow you to grow and extend your services if you need to.
- Tech support – Always settle on a host that has a robust technical support system. This way, you will be assured that in case you develop encounter problems, they will be addressed in a timely manner.
Choosing a domain name
Your website’s domain name is your brand. It is what people will search when they want to reach your blog. Some of the things you should remember when choosing a domain name include:
- It should be unique so to set you apart from other blogs.
- It should be easy to remember. Try to make it short with few characters.
- Try to associate it with the purpose of the blog.
Pick a good logo
Having a good logo for your business is super important. Not only will you be using it on your website, but it will be useful for other marketing materials you need for your business as well, like business cards.
The hardest part about designing a new logo is figuring out who should do it. There are so many logo designers out there, that it can be overwhelming to find a good one. That’s why I prefer using a crowdsourcing platform like 99designs.
What I like about them is that you can get your logo created via a design contest or you can just purchase a ready-made one through their logo design store. Both options are affordable and 99Designs has a lot of designers in its network so you end up with a wide variety of choices to pick from.
WordPress is the most popular blogging platform online. It’s widely used by the majority of bloggers and it’s extremely customizable. You can search for a detailed guide online when installing wordpress. Many webhosts provide a tool like Fantastico that allows easy installation, and you will have it ready within minutes if you follow the guide provided.
Choosing a Good WordPress Theme
The theme you pick determines the look of your blog. When choosing a theme for your business blog, go for one that is simple yet flexible enough to meet your needs. It should also look professional and reflect well on your brand.
Also, make sure that whatever theme you choose, that it is mobile responsive. More and more of your visitors will be visiting your site from mobile phones, so you want your site to look great in on a small screen. This article on BasicBlogTips has some excellent tips for getting your business site ready for mobile.
I recommend taking a look at the Genesis Theme framework because of the many available child themes it has to offer. All their themes are mobile responsive and look awesome. Plus, the Studiopress community is great, and you can find a lot of developers who are willing to do custom work for you.